8 articles Articles
Semiconductor war will lead to higher costs
  • Lily Chen
  • 2023-03-04

This serious trend is related to the fact that companies and governments are taking steps to produce more and more strategic goods locally or to obtain them from their closest allies, politically and culturally.

In its analysis, NL highl...

Wall Street rose slightly, expecting a year-end decline
  • Lily Chen
  • 2023-03-04

The New York Stock Exchange rose slightly on Friday, analyzing contrasting indicators that fuel the idea of continued monetary tightening but are poised for a year-end rebound.

In Toronto, the leading index rose nearly 100 poin...

What is Enterpreneurship?
  • Lily Chen
  • 2023-03-04

Having a good idea is not enough to succeed. Studies of successful entrepreneurs show that they have gone through various stages that allowed them to structure their project.

The idea of creating a business can have very different origin...

Cryptocurrency: solutions for 2023
  • Lily Chen
  • 2023-03-04

If the adoption of digital currencies, NFTs and DAOs is slow, it's not just the Terra/Luna problems, the Celsius collapse or the fraudulent FTX bankruptcy that are to blame. We need to look beyond the most hyped events that made 2022 the year of "...

The Buffett Indicator
  • Lily Chen
  • 2023-03-04

Mathematically, the Buffett indicator is quite simple. It is obtained by dividing a country's total market capitalization by its gross domestic product.

At the time he proposed this ratio in a Fortune magazine article co-authored by jour...

PESTEL analysis
  • Lily Chen
  • 2023-03-04

The PESTEL analysis takes into account six factors (political, economic, sociological, technological, environmental and legal), which themselves consist of many elements. The entrepreneur must identify and give meaning to each of these elements in...

Что такое предпринимательство?
  • Lily Chen
  • 2023-03-04

Иметь хорошую идею недостаточно, чтобы добиться успеха. Исследования успешных предпринимателей показывают, что они прошли различные этапы, которые позволили им структурировать свой проект.

Идея создания бизнеса может иметь очень разные и...

Czym jest przedsiębiorczość?
  • Lily Chen
  • 2023-03-04

Dobry pomysł nie wystarczy, aby odnieść sukces. Badania odnoszących sukcesy przedsiębiorców pokazują, że przeszli oni przez różne etapy, które pozwoliły im ustrukturyzować swój projekt.

Pomysł stworzenia biznesu może mieć bardzo różne po...

Was ist Unternehmertum?
  • Lily Chen
  • 2023-03-04

Eine gute Idee zu haben, reicht nicht aus, um erfolgreich zu sein. Studien über erfolgreiche Unternehmer zeigen, dass sie verschiedene Phasen durchlaufen haben, die es ihnen ermöglicht haben, ihr Projekt zu strukturieren.

Die Idee, ein U...

4r’s and 7r’s of the marketing mix
  • Lily Chen
  • 2023-03-04

The 4Ps of the marketing mix.

It is known that the 4Ps of the marketing mix are: Product, Price, Place, Promotion, i.e., Product, Price, Place and Promotion. Let's look at what the study of each of these aspects consists of.

5 steps of a strategic approach
  • Lily Chen
  • 2023-03-04

A strategic approach is necessary for any entrepreneur to ensure the successful launch of a new product or service. This approach is broken down into five main steps: segmentation, attractiveness, competitiveness, targeting and positioning, which ...